Bachelor Of Mass Media

About Course

Bachelor of Mass Media or BMM is an undergraduate media course dealing with communication mediums used by media. BMM program prepares the student to figure a career in various sectors of media, both in Print and Television. The course offers a concrete foundation in good communication and creative skills and understanding of various mass media. The duration of course is three years comprising six semesters. Students can choose the area of specialization in Journalism or Advertising in the third year. Mass media offers a number of career options like Audio & Video Journalism, Reporter, Editor, Freelance writer, TV and Radio Communication, Cinema, Advertising, PR, Event Management, Magazines and Newspapers as mode of Communication, Photojournalist.

Course Contents

FIRST YEAR - SEM I
  • Effective Communication Skills - I
  • Fundamentals of Mass Communication
  • Introduction to Computers
  • Landmark to 0th Century world History
  • Introduction to Sociology
  • Economics
FIRST YEAR - SEM II
  • Effective Communication Skills - II
  • Political Concepts and Indian Political System
  • Principles of Marketing
  • Introduction to Psychology
  • Principles of Management
  • Introduction to Literature in English
SECOND YEAR - SEM III
  • Introduction to Advertising
  • Introduction to Journalism
  • Introduction to Public Relations
  • Introduction to Media Studies
  • Introduction to Culture Studies
  • Introduction to Creative Writing
SECOND YEAR - SEM IV
  • Mass Media Research
  • Organizational Behaviour
  • Understanding Cinema
  • Radio and Television
  • Advance Computers
  • Print Production and Photography

Advertising(optional)

THIRD YEAR - SEM V
  • Financial Accounting
  • Cost Accounting
  • Commerce V & VI
  • Business Economics
  • Export Marketing
  • Direct & Indirect Taxation
THIRD YEAR - SEM VI
  • Financial Accounting
  • Cost Accounting
  • Commerce V & VI
  • Business Economics
  • Export Marketing
  • Direct & Indirect Taxation

Journalism(optional)

THIRD YEAR - SEM V
  • Reporting
  • Editing
  • Feature and Option
  • Journalism and Public Opinion
  • Indian Regional Journalism
  • Niche and Magazine Journalism - 1
THIRD YEAR - SEM VI
  • Press Laws and Ethics
  • Broadcast Journalism
  • Niche Journalism - 1
  • Internet and Issue in Global Media
  • News Media management
  • Contemporary issue
Course Information
  • Credit:10
  • Days:TTF
  • Timings:8-00am - 12-30pm
  • Department
    BMM